How Michigan football, Jim Harbaugh use video technology to gain ‘competitive advantage’
Jim Harbaugh is known for being tight-lipped service with the media when it comes to depth charts, starting quarterbacks, and yes, even technology use at the University of Michigan.
Since Harbaugh’s arrival in Ann Arbor prior to the 2015 season, the program started integrating products from 8K Solutions, a technology provider that works with nearly a dozen college football teams and roughly a quarter of NFL franchises, including the Baltimore Ravens, Buffalo Bills, Philadelphia Eagles and San Francisco 49ers — the team he once coached.
8K Solutions’ MastRcam Mobile — which Michigan currently uses — essentially acts as a scissor lift replacement for graduate assistants and video coordinators, like the Wolverines’ Phil Bromley. The 55-foot high unit allows Michigan to capture footage from two separate cameras perched high atop a mobile cart, which can easily be moved around practice fields. Coaches and player can replay practice highlights in one-on-one meetings and film sessions.
While the MastRcam unit can work alone, it can also be paired with Lyvve Coach, a new technology from 8K Solutions that provides instant replays during practice and one that Michigan started implementing this year, according to 8K vice president of sales and marketing Bob White.